Game In Stone

The future will remember the things we might forget.

I’m not buying a PlayStation 3. Not today, tomorrow or anytime soon. And yet, I am loving this international print campaign (developed by BBDO Chile). Sure, there’s a “boy” version, but this “girl” version is so much better. Why?

The boy looks like he’s just playing. The girl looks like she’s winning.

(Found on JoyStiq.)


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